EXECUTIVE FLORALS | Meet The Business
Executive Florals - Bringing Corporate Events to Life with Flowers
Some people have a talent that’s impossible to miss and for Hannah, founder of Executive Florals, that talent blooms in every single arrangement she creates.
I first met Hannah a couple of years ago, when I photographed her wedding alongside Megan from Memory Box Media. Even then, it was clear that flowers weren’t just a decoration for her they were an art form, especially when she brought her own pumpkins for her October wedding! Today, she’s a well-established florist who has worked with some incredible clients, including JCB, creating stunning floral displays that elevate corporate events and spaces into something unforgettable.
More Than Just Flowers – It’s About Atmosphere
Executive Florals specialises in corporate clients, from awards ceremonies and conferences to gala dinners and product launches to even lifting the hallways and empty spaces around their offices. The aim, to impress. Hannah understands that flowers in a business setting aren’t just “pretty extras” but they’re a vital part of creating atmosphere, reinforcing brand image, and making guests feel welcome.
The Woman Behind the Blooms
Running a thriving business while raising three children is no small feat, but Hannah manages it with grace, humour, and a tireless work ethic. Her ability to balance family life with high-profile corporate contracts is a testament to both her passion and professionalism.
Why Photography Matters for Executive Florals
In today’s digital world, visuals sell and for a florist, that means photographs that do justice to the detail, colour, and texture of each arrangement. Hannah’s work is too beautiful to be left to chance snapshots on a phone. Professionally shot images allow her to:
Showcase her creativity on social media, where first impressions count.
Inspire corporate clients browsing her website for event inspiration.
Build trust by demonstrating the quality and consistency of her work.
Capture fleeting creations — flowers don’t last forever, but stunning photos do.
From close-up shots that reveal delicate petal textures to wide-angle images of entire event spaces brought to life by her florals, professional photography ensures Hannah’s artistry is seen and remembered long after the event ends.
It’s Not Just For the Product
Hannah also asked for a set of tailored stock images and short, engaging reels that she could use across her marketing. These weren’t generic images, they were carefully styled shots of her own arrangements, her tools, and even behind-the-scenes glimpses of her creative process. The reels capture the movement and transformation of her work, from bare tables to breathtaking floral displays.
This kind of content keeps her social media fresh, helps her plan posts in advance, and ensures she always has high-quality visuals ready for proposals, newsletters, and last-minute client requests.
